Move Your Mission Forward
Our content audit thoroughly examines 10 key strategic areas to optimize your content performance so you can drive your mission forward.
10 strategic areas are covered in our content audit
1. Content Inventory: We’ll identify all the content pieces available, including web pages, blog posts, articles, videos, infographics, and other media.
2. Content Quality Assessment: We’ll evaluate the quality of the content based on criteria like accuracy, relevance, engagement, readability, and alignment with brand voice and style.
3. Content Performance Metrics: We will analyze performance data such as page views, time on page, bounce rates, social shares, and conversion rates to gauge how well the content is meeting its goals.
4. SEO Analysis: Search Engine Optimization (SEO) is a process that helps websites rank higher in search engine results. The goal is to get a website to appear at the top of search results when people search for products or services offered by the site. Higher rankings can lead to more clicks on the website, which can mean more potential customers.
We’ll review SEO elements like keywords, meta descriptions, titles, headings, and internal linking to assess how well the content is optimized for search engines.
5. Audience Analysis: We’ll figure out who the content is reaching versus the intended target audience, including demographic and psychographic factors.
6. Content Gaps and Opportunities: This is our sweet spot. We will uncover missing content topics or areas where additional content could be developed to meet audience needs or fill strategic gaps.
7. Content Pace: Many leaders have trouble figuring out the pace content should be created at. We’ll investigate what your market expectations are and share realistic recommendations.
8. Content Engagement and Interaction: Assessing how users interact with the content doesn’t have to be a mystery. We’ll dive into the different forms of engagement to determine what level your market is engaging with your content.
9. Competitor Analysis: We’ll compare your content against that of competitors to identify strengths and weaknesses relative to the industry so our advice will help you stand out from the crowd.
10. Content Lifecycle: We’ll evaluate where each piece of content is in its lifecycle—whether it should be updated, repurposed, archived, or removed.
Research indicates that companies with a documented content strategy—often informed by regular audits—are more likely to see success in their content marketing efforts.
An effective content audit will:
Uncover gaps and opportunities you didn’t know about
Reveal a pathway to influencing your market in a deeper capacity
Streamline content strategy leading to more efficient use of resources and improved ROI
Enhance market engagement and drive revenue growth
Content Engagement Audit Pricing
Our content engagement strategy audit pricing is based on several factors, including the size and complexity of your company's content assets, the depth of the analysis required, and the specific objectives of the audit.
We’ll provide you a custom quote after our initial discovery call.
Here’s how we typically approach pricing:
Size of the Company: We adjust our pricing based on the size of your company, as larger organizations typically have more content and more complex content ecosystems. A larger company might require a more comprehensive audit, which involves analyzing more content across various platforms, departments, and markets.
Scope of Work: The scope is usually defined by the amount of content to be reviewed, the number of platforms (website, social media, blogs, etc.), and the level of detail needed (e.g., keyword analysis, content performance metrics, competitor analysis). A more extensive scope leads to higher costs.
Objectives and Deliverables: We will also price based on the specific outcomes you want, such as a basic content inventory, a detailed content gap analysis, or strategic recommendations.
Essentially, more in-depth audits that provide actionable insights and strategic recommendations typically will cost more.
We are prepared to cover all 10 areas listed above, but not all clients want or need all 10.
We are excited to learn more about your mission and discover how we can help increase your content’s engagement.
